Production
Hummel (2021)
Lookbook / SS22 Icons

CREDIT LIST

Model: Jun K. Andersen
Model: Lulu Safia
Creative Direction: Narrow Creative
Production: Narrow Creative
Producer: Narrow Creative
Photographer: Camille Kragh
Stylist: Anne-Katrine Frederiksen / Narrow Creative
HMUA: Maria Prien

Narrow Creative was approached by Hummel to showcase their "Icons" collection for the SS22 launch. The production should reflect the "easy to understand, retro styles". With a bunch of neutral probs we created a pretty static setup, yet aiming for a dynamic vibe with products and models to interact with the lens.

All images →

Production
Hummel (2021)
Lookbook / SS22 Icons

CREDIT LIST

Model: Jun K. Andersen
Model: Lulu Safia
Creative Direction: Narrow Creative
Production: Narrow Creative
Producer: Narrow Creative
Photographer: Camille Kragh
Stylist: Anne-Katrine Frederiksen / Narrow Creative
HMUA: Maria Prien

Narrow Creative was approached by Hummel to showcase their "Icons" collection for the SS22 launch. The production should reflect the "easy to understand, retro styles". With a bunch of neutral probs we created a pretty static setup, yet aiming for a dynamic vibe with products and models to interact with the lens.

All images →

Work with us – write to hello@narrow.dk

Narrow ApS © 2020–

Copenhagen based creative agency specialized in creating commercially meaningful experiences for great brands and retailers within the sports/fashion scene. Selected clients include Nike, Adidas, Puma, Hummel, HALO, Les Deux, Pas Normal Studios, Rezet Store, Blæst, Vinny's and more.

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Narrow ApS © 2020–

Copenhagen based creative agency specialized in creating commercially meaningful experiences for great brands and retailers within the sports/fashion scene. Selected clients include Nike, Adidas, Puma, Hummel, HALO, Les Deux, Pas Normal Studios, Rezet Store, Blæst and Vinny's.

Work with us – write to hello@narrow.dk