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Client: Hummel
Year: 2021
Project: Editorial/Photoshoot

Hummel SS22 "Icons"

Concept creation
Planning
Art Direction
Still photo production

Narrow Creative was approached by Hummel to showcase their "Icons" collection for the SS22 launch. The production should reflect the "easy to understand, retro styles". With a bunch of neutral probs we created a pretty static setup, yet aiming for a dynamic vibe with products and models to interact with the lens.

All images →

The direction was to incorporate and encapture the directive from hummel: "Celebrate the past / Yesterday’s soul’s for today’s generations".

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Client: Hummel
Year: 2021
Project: Editorial/Photoshoot

Hummel SS22 "Icons"

Concept creation
Planning
Art Direction
Still photo production

Narrow Creative was approached by Hummel to showcase their "Icons" collection for the SS22 launch. The production should reflect the "easy to understand, retro styles". With a bunch of neutral probs we created a pretty static setup, yet aiming for a dynamic vibe with products and models to interact with the lens.

All images →

Narrow

The direction was to incorporate and encapture the directive from hummel: "Celebrate the past / Yesterday’s soul’s for today’s generations".

Narrow
Narrow
Narrow
Narrow