The brief focused on translating VINNY’s brand universe into a physical spatial concept, providing a detailed overview of the key objectives, requirements, and expectations. It outlined the need to move beyond traditional retail formats, offering insight into the priorities and considerations that shaped the design process. This included defining a cohesive visual language through bespoke furniture, curated objects, and material choices, while addressing functional needs, audience experience, and spatial constraints, giving a comprehensive understanding of the brief’s purpose and scope.

The project resulted in a spatial identity system, providing an overview of the solutions and outcomes achieved through the design process. It highlights the development of bespoke furniture, curated elements, and a consistent material palette, and how these respond to the initial objectives, creating a cohesive and recognisable brand experience.